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Accessibility – A Website for Everyone

The new Berlin Recycling website fully meets the requirements of WCAG compliance level AA. All guidelines have been consistently considered and implemented to ensure accessible use for all people, regardless of physical or cognitive limitations. This includes clear color contrasts, structured navigation, keyboard operability, and full screen reader compatibility.

Simple UX – For Humans and Machines

The operation of the new website is designed to be as simple as possible – for both humans and machines. Thanks to clear page structures, additional meta-tags, and technical standards, AI agents and search engines can efficiently recognize and process content. The user experience is at the forefront: intuitive navigation, streamlined design, fast loading times.

Conversion Optimization – Fewer Clicks, More Impact

Our main task was to simplify access to the services of Berlin Recycling. Whether it's ordering a container, bulky waste collection, or recycling consultation – all services are accessible in just a few steps. Through targeted user guidance and clear call-to-actions, the path from the first visit to commissioning is significantly shortened.

Modern Technologies in Use

Technically, the new website is based on a modern stack: Builder.io enables flexible maintenance and further development of the content. Next.js ensures high performance, fast loading times, and good discoverability. With Tailwind CSS, a consistent and maintainable design system was realized. The result is a website that is up-to-date both technically and aesthetically.

Visibility through Search Engine Optimization

The new website has been SEO-optimized from the ground up to make Berlin Recycling even more visible in the digital space. Technical measures such as clean URL structures, semantically correct HTML code, fast loading times, and structured data ensure that search engines can capture and evaluate the content in the best possible way. Complemented by targeted on-page optimizations and accessible content preparation, the website is well-positioned for strong rankings on Google & Co.

The Team Behind the Relaunch

The relaunch of the website was a collaborative project. From conception and UX design to editorial work and technical implementation – numerous specialists worked to make this new platform possible. Particularly noteworthy is the close and productive collaboration with the internal teams of Berlin Recycling, who significantly contributed to the success of the project with their expertise, experience, and commitment.