In the concept phase of the project for our client Linhorst Refrigeration and Air Conditioning Technology, we focused on developing a customized website that effectively presents our client's services. At the beginning, we used technologies like Figma and Miro to gain a clear understanding of the expectations and requirements of the end users. Creating user journeys was a crucial step in ensuring that the client's business logic aligns with the needs of the users.

After we had defined a suitable user journey, we conducted a competitive analysis to determine how our solution stands out and what our value propositions are. This also allowed us to gather inspiration for the design phase. In the further course of the concept phase, we created rough wireframes to identify possible problems with the concept and find solutions early on.

Another central component of the concept phase was SEO optimization. We investigated which choice of words and technology are best suited to ensure high visibility and good positioning of the website in search engines. Through this careful preparation, we were able to create a solid foundation for the development of a user-friendly and search engine optimized website that effectively promotes and presents the services of Linhorst Refrigeration and Air Conditioning Technology.

At the beginning, we explored and identified the users' problems. Now it was time to visualize the solution. The right design is critical on the internet, as users quickly decide whether a website is appealing or unattractive. An important part of this phase was the review and update of the Corporate Identity (CI) to ensure it aligns with the solution. We believe in the principle of "form follows function" and always strive to make our software as user-friendly as possible.

Strict adherence to modern design systems like Material Design helps us make our websites recognizable and easy to use. Since 70% of website visits come from mobile users, we always place special emphasis on mobile design and responsiveness.

We also consider the target audience and ensure that the design aligns with the predefined personas. By creating user journeys, we were able to better understand the needs and expectations of the users and adjust our designs accordingly.

This carefully designed process enabled us to develop a website that is not only aesthetically appealing but also effectively presents our client's services and highlights the uniqueness of the Linhorst Kälte- und Klimatechnik brand.

In the development phase of the project for our client Linhorst Kälte- und Klimatechnik, our main goal was to create a web presence that presents the company's range of services in an appealing way. We relied on a range of modern technologies such as Next.js, HTML, CSS, TailwindCSS, Vercel, and Storyblok. Next.js allowed us to implement an efficient server-side rendering solution that ensured an outstanding user experience, while HTML and CSS formed the foundation for a structured and stylish website presentation. TailwindCSS facilitated the quick implementation of an appealing design, and with Vercel, we were able to provide a reliable and scalable hosting solution. Storyblok served as a user-friendly content management system that allowed the client to update content independently.

Our guiding principle was to minimize complexity in order to optimize development efficiency. This principle allowed us to focus on the user experience and reverse engineer the most suitable technologies for the project. We also utilized advanced tools like GitHub's Copilot to continuously optimize our development processes, highlighting our dedication to efficiency and innovation. Through this strategic approach, we were able to deliver the project on time and within budget, ensuring customer satisfaction and project success.